Cavender's Spanish Vehicle Listings Make Headlines

By: Cavender Auto Group   |   07 Nov 2023

Here at Cavender Auto Group, we’re committed to creating a seamless car-buying experience for each and every one of our customers in San Antonio, TX. And with Spanish-speaking residents making up over 30% of our community’s population, it’s important that we make our services align with their needs. In addition to employing on-site bilingual sales representatives, we’re also incorporating the use of artificial intelligence to make it easier for our Spanish-speaking car shoppers to drive away with the car of their dreams.

Cavender Auto Group is excited to be featured in Auto Remarketing, showcasing our recent partnership with Carfluent. Carfluent is a provider of AI-driven software that publishes additional search, inventory and vehicle detail pages with Spanish translations for dealerships. Let’s take a deeper dive into how our dealerships are committed to providing transparency to all of our customers, regardless of their language.

How CarFluent is Changing the Automotive Landscape

According to data from the U.S. Census Bureau, approximately 66% of San Antonio's population, which totals around 1.4 million people, identify as Hispanic. This demographic includes a significant number of individuals who are either native Spanish speakers or fluent in Spanish. Furthermore, the data reveals that Spanish speakers constitute the fastest-growing segment of the U.S. population, with a count exceeding 60 million people, making up roughly 20% of the total U.S. population as of the year 2019. 

While our bilingual service representatives have always been available to assist our Spanish-speaking customers on the lot, it's no secret that in today’s landscape, the customer’s car-buying journey begins at home. As such, these consumers often have to rely on outdated or inaccurate translations of online vehicle listings, manually going through each listing page in order to translate them into Spanish using third-party apps like Google Translate. These flawed translation systems often create false information about inventory, leading to a frustrating buyer experience.

With Carfluent, our Spanish-speaking customers can view bilingual listings without any additional steps. These listings are generated in real time as soon as they are added. Carfluent’s AI recognizes context, expressions, OEM, and industry-specific terms. This leads to more trust and higher user satisfaction, all with the ability to toggle seamlessly between languages.  While putting emphasis on important vehicle information, these pages help Spanish-speaking customers find exactly what they're looking for. From there, our bilingual sales representatives onsite will be happy to walk you through the sale and draw up a contract agreement you can feel good about.

Proudly Serving Our Spanish-Speaking Community in San Antonio, TX

Carfluent is on a mission to make the car-buying process more inclusive while helping dealers like Cavender Auto Group reach a greater audience. With this new partnership with Carfluent, our aim is to illustrate the importance of inclusivity in the automotive industry, giving Spanish speakers access to a wider range of vehicles and making confident purchasing decisions. This is an extension of our Cavender Convenience ethos.

If you or someone you know is in need of Spanish-speaking auto services in the South Texas area, don’t hesitate to stop by any of our Cavender locations. From Ford to Cadillac to affordable used cars, all of our dealerships offer a wide range of quality vehicles as well as bilingual sales representatives on-site! Browse our online inventory today!